Design office in Dubrovnik, specialised in construction and engineering approached Maji to create a verbal and visual identity. Since the client’s idea is that this practice will grow and expand its fields of work, Baza (Base) name was developed because it represents how this firm is a starting point for various activities. The visual side of the story was formed around the point in the perspective from which a wireframe of a roller is erected. Interesting potential of this visual language is the hight adaptation of the sign to every format to which it is applied.