• Client Self-initiated
  • Project Campaign
  • Year 2012
  • Creative director Luka Predragović
  • Designer Luka Predragović
The Shitty Project is an alternative social awareness campaign. It focuses on dog owners and asks the question why they treat public spaces differently than their own homes and don’t clean after their pets. Simple interventions symbolically created homes in public spaces by drawing stylized furniture on walls using adhesive tape. Artificial excrement was then placed next to these with the slogan “You don’t leave this at home”. The project was realized in city centers of Zagreb and Split.