- Client Kombinat Creative Factory
- Project Visual Identity
- Year 2012
- Creative director Luka Predragović
- Designer Luka Predragović
The identity of the design studio Kombinat Creative Factory was shaped based on the owners’ request that because of the studio’s name the identity should reflect a socialist spirit but in a more contemporary manner. Typography was the starting point and the basis of the whole project. Since Cyrillic characters are the most recognizable visual language of socialism, a simple intervention of mirroring certain letters achieved the impression that the logo was written in Cyrillic even though it is clear that the letters are from the Latin alphabet.