• Client Croatian Rectors' Conference
  • Project Visual Identity
  • Year 2014
  • Designer Jelena Jukčić, Luka Predragović
The presented visual identity of the Croatian Rectors’ Conference was awarded first place in a tender for the Conference’s new visual identity. The identity concept is based on the idea of connecting the cities of Zagreb, Osijek, Rijeka, Pula, Zadar, Split and Dubrovnik as the centers of higher education in Croatia through the Conference institution. Literally connecting those cities on the map of Croatia created a heptagonal shape which was further developed and stylized to derive the final concept. The five points of the final shape were arranged in a way that forms a stable, harmonic and dominant form through their interconnection. The final solution is visually different from the solutions of same or similar institutions in other countries, signifying the importance and uniqueness of the Croatian Rectors’ Conference. The final solution is suitable to be used in both Croatian and English language.