- Client Alisa Kichl
- Project Visual Identity
- Year 2015
- Creative director Luka Predragović
- Designer Luka Predragović
The identity designed for the phonetician and linguist Alisa Kichl is based on the client’s love for monograms and typography in general. The first letter of the client’s name was used as a starting point and was interpreted in a way that forms a strong and distinct sign. Developing the relationship between the sign and the logo established a dynamic which was expanded to the usual communication materials.